Defining and Measuring Shoppability with Behavioral Science and Shopper Insights​

How do you define the hallmark of a successful shopping experience? How can marketers leverage metrics of shoppability to build more shoppable experiences in brick-and-mortar retail settings? In this report, VideoMining offers insights into the most crucial elements of the in-store experience that lead to winning shoppability scores, and provides retail and shopper marketing teams with essential context to understand how to apply these metrics to develop winning experiential design, shopper marketing, and retail strategies.

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Sources of Experiential Friction

Learn how experiential friction shapes shopper behavior, and how certain shopping experiences lead to lower category conversion rates and increased walk rates from the shelf.

Shoppability: Redefined for Brick-and-Mortar

Shoppability metrics are typically reserved for e-commerce experiences, where every key stroke and click can be carefully tracked and analyzed. Discover how VideoMining's patented algorithms and computer vision technologies are bringing shoppability metrics to the in-store experience through detailed observational research.

Defining Metrics That Matter

Unlock the essence of in-store shoppability through a curated list of metrics that can help you intuitively understand and quantify the quality of the shopping experience. Learn how biomechanics and traffic flow insights, along with path to purchase and engagement metrics can help you see the big picture of shoppability and get ahead of any hurdles your shopper might face.